sketch first,
build it after
Omaha born,
Omaha based
About
Brayden Will
A marketing and brand designer at Performance Digital in Omaha. I take a brand from the first conversation to the billboard.
Performance Digital · 2026 to now
Storyland Studios · 2025 to 2026
BFA Graphic Design, Cal Baptist · 2025
Illustrator, Photoshop, InDesign, Figma
How I work
Sketch first, build it after.
Every project starts on paper. Pages of thumbnails, then a few directions taken all the way to full color and type, so the choice is between real options.
01 · Listen
I start with the words people use about the business. The mark traces back to them.
02 · Sketch
Dozens of thumbnails before anything goes on screen. Bad ideas are cheap on paper.
03 · Build
The strongest idea gets refined until it holds up at every size, from an app icon to a truck.
04 · Ship
Logos, wraps, billboards, signage, social and print. The real places a brand lives.
Background
A little more about me.
I grew up in Omaha and I’m based here now. I have about five years of design experience across brand identity, digital marketing, out of home and UX.
Before Performance Digital I was a junior graphic designer at Storyland Studios, a themed entertainment company, and interned with Global Leadership Network and California Baptist University, where I earned my BFA in Graphic Design.
Outside of work I shoot film, sketch constantly and design for Omaha small businesses whenever I get the chance.
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Illustrator, Photoshop, InDesign, After Effects, Figma, Squarespace, Canva.
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Logos and identity systems, vehicle wraps, billboards, signage, social and print campaigns, websites.
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Performance Digital (Omaha), Storyland Studios, Global Leadership Network, California Baptist University.
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway