a little case study
01 · Identity
logo refresh
Great Outdoor
case study
The host’s logo fell apart at avatar size. I kept him and rebuilt every line to survive a phone screen.
heavier lines, same host
Client
The Great Outdoor Radio Show
Role
Logo refresh
Made
Mascot logo
Process
Keep the host, lose the noise.
01 · Sketch
seven faces, one host
02 · Explore
the full character
03 · Before
lost at small sizes
04 · Final
heavier lines, same host
The finished work
Out in the wild.
before
after
Next project
Boomer Radio →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway