The US Coffee Championship rebrand was inspired by the tones of coffee beans and the detailed precision of technical blueprints, representing the intellectual and technical excellence of the event. The design focused on clean, structured visuals, creating a modern, cohesive branding system that highlighted the craftsmanship and expertise of the coffee industry. Deliverables included event badges, roll-up banners, posters, branded merchandise (coffee cups, water bottles, and tumblers), an exhibition booth design, a vehicle wrap, and event tickets.