a little case study
01 · Identity
identity designer
AMG Consulting
in review
A consultancy moving into churches and nonprofits. It needed to feel trusted and timeless.
the A monogram
Client
AMG Consulting
Role
Identity designer
Status
In review
Made
Monogram, icon set, signage
Process
25 sketches, 3 directions.
01 · Sketch
monograms first
02 · Explore
pulling the A out on its own
03 · Refine
thinner, with room to breathe
04 · In review
the A, ready for the client
The finished work
Out in the wild.
the A, as an icon set
on the door
“Every direction went to full color and type, so the client chooses between real options.”
Next project
Big Dog 98.9 →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway