a little case study
01 · Identity
mascot designer
Big Dog 98.9
case study
A station mascot built to hold up at every size, from a billboard to an app icon.
on merch
Client
Big Dog 98.9
Role
Mascot designer
Made
Mascot, logo, badge, merch
Process
One dog, every size.
01 · Sketch
find the bulldog first
02 · Explore
type that can keep up with him
03 · Refine
revisions with the station
04 · Final
one dog, every size
The finished work
Out in the wild.
the final mark
the badge
“The character had to stay readable as a 40 pixel avatar, so detail came out every round.”
Next project
Seen in the Springs →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway