a little case study
01 · Identity
identity designer
Seen in the Springs
case study
A video series on local businesses. One mark had to work as a thumbnail, a badge and an icon.
one mark, three sizes
Client
Seen in the Springs
Role
Identity designer
Made
Emblem, badge, thumbnail
Process
One mark, three sizes.
01 · Sketch
mountains, springs, eyes
02 · Explore
the word becomes the peak
03 · Refine
badge
04 · Final
one mark, three sizes
The finished work
Out in the wild.
the badge
the final emblem
Next project
Great Outdoor →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway