a little case study
01 · Identity
identity designer
Prairie Sage Law
2026
An elder law firm with a name no one could say and a stock logo. It needed to feel like a home, not a courtroom.
the full system
Client
Prairie Sage Law
Role
Identity designer
Year
2026
Made
Logo, palette and values, business cards
Process
Words before shapes.
01 · Sketch
shelter, roots, an arch
02 · Explore
pages of thumbnails
03 · Refine
the leaf lives inside the home
04 · Final
cleaned up, built to last
The finished work
Out in the wild.
the primary logo
the mark on its own
“The name came first. Every mark traced back to a word the owners used about their clients.”
Next project
AMG Consulting →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway