a little case study
01 · Identity
lead designer
WOW AM590
2026
A 100-year-old station came back on air with no look. It needed one mark that reads from a truck at seventy.
the truck wrap, out in the wild
Client
WOW AM590
Role
Lead designer
Year
2026
Made
Logo, truck wrap, UTV wrap, billboard, poster
Process
From paper to plate.
01 · Sketch
started as Big Sports 590
02 · Explore
one idea kept coming back: a plate
03 · Refine
8 taglines, hand drawn
04 · Final
the one that shipped
The finished work
Out in the wild.
the billboard
the poster
same plate on a Polaris UTV
“Every choice had to pass one test: does it read at seventy miles an hour?”
Next project
Prairie Sage Law →
Work with me
Let’s build
something.
I’m open to design roles and to conversations with studios in and around Omaha. If you’re hiring, or just want to talk branding, I’d love to connect.
Phone
Based
Omaha, NE. Open to relocation.
© 2026 Brayden Will · Doin’ it the Brayway