a brand for card collectors
01 · Identity
brand designer
Willdex
2026
A trading card shop built around master sets. The logo puts the name inside the binder slots collectors spend years filling.
letters in the binder slots
The process
The Brayway, in four steps.
same process, every brand
Step 01 · Discover
About the brand.
About the brand
Willdex Collectibles sells Pokémon cards on eBay and Whatnot. The whole brand is built around master setting: filling every slot on a binder page.
Goals
→ Feel like an official set logo, not clip art
→ Stand out from AI looking Whatnot streams
→ Work on a launch graphic and stream thumbnails
Client
Willdex Collectibles
Role
Brand designer
Year
2026
Made
Logo, launch graphic, stream art
Brand Identity
Logo
Launch Graphic
Stream Thumbnails
Social
Step 03 · Directions
How I landed on the logo.
Draft one set WILL and DEX in black and white binder pockets. The final went to bouncy hand drawn letters in skewed card tiles, with a slate teal binder and the tagline Collect, Trade, Master.
01 · Draft one
black and white binder pages
→
02 · Final
slate teal, bouncy letters
Step 04 · Build
The finished system.
Slate teal and card white, with a deep night teal for launch graphics and stream art.
Logo variations
Color palette
Slate Teal
#3E7B93
Deep Teal
#223A46
Night Binder
#092A38
Card White
#FEFFFF
In the wild
The brand at work.
the eBay launch graphic
Whatnot stream thumbnails
Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶ Willdex Collectibles ✶
“Every slot in the binder is a letter in the name.”
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